1 The EIC Accelerator Project
EIC Accelerator Program Overview
The European Innovation Council (EIC) Accelerator program is a key initiative within the European Union aimed at supporting small and medium-sized enterprises (SMEs) and startups, particularly those engaged in deep-tech innovations. The program provides funding and support to help these companies scale their operations and navigate the complexities of bringing innovative products to market.
Funding Structure
The EIC Accelerator offers two primary types of funding: grants and equity investments.
- Grant Funding: Companies can receive grants of up to €2.5 million. This funding is intended to support the early-stage development of innovative projects, covering costs related to research and development, market entry, and other crucial phases that require substantial financial resources but may not yet attract private investment.
- Equity Funding: The program also provides equity investments, which can be crucial for companies looking to gain significant traction. Until 2024, companies can secure up to €15 million from the EIC in the form of equity. From 2025 onwards, this amount will be capped at €10 million. This equity can be vital for scaling operations, hiring key personnel, or expanding into new markets.
Purpose and Impact
The primary purpose of the EIC Accelerator is to foster innovation within the European DeepTech and startup ecosystem. By providing both financial support and strategic guidance, the program aims to bridge the gap between early-stage innovations and market-ready solutions. This support not only helps startups and SMEs to scale but also encourages private sector investment by demonstrating the viability and potential of these innovations.
The EIC Accelerator plays a pivotal role in helping companies establish credibility and attract further funding from private investors. By validating their projects through rigorous evaluation and funding, the EIC enhances the company's visibility and market positioning, making it more appealing to potential investors.
AGRIVI DOO ZA PROIZVODNJU, TRGOVINU I USLUGE: EIC Accelerator Winner
Company Overview
AGRIVI DOO, a Croatian company, emerged as a winner of the EIC Accelerator with its innovative project, ROBI, aimed at transforming agronomy and food safety through artificial intelligence. The company focuses on leveraging technology to optimize agricultural practices, ensuring food safety, and improving overall productivity in the agricultural sector.
Project Overview: ROBI
The ROBI project is designed to develop an AI Adviser for Agronomy and Food Safety. This technology aims to provide farmers and agronomists with actionable insights derived from data analytics, predictive modeling, and machine learning algorithms. By harnessing vast amounts of agricultural data, ROBI seeks to enhance decision-making processes in crop management, pest control, and resource allocation.
Technology Background
The underlying technology of ROBI involves the integration of artificial intelligence and machine learning techniques to process and analyze agricultural data. Key components of this technology include:
The ROBI project represents a significant advancement in agricultural technology, aiming to improve food safety and sustainability. By enhancing the efficiency of agricultural practices, the project contributes to the broader goals of food security and environmental stewardship.
Conclusion
The EIC Accelerator program plays a crucial role in nurturing innovative companies like AGRIVI DOO, empowering them to bring transformative technologies to market. Through substantial funding and strategic support, the program not only aids in the development of groundbreaking projects like ROBI but also strengthens the overall European DeepTech ecosystem. With its focus on AI-driven solutions for agronomy and food safety, ROBI is positioned to make a significant impact on agricultural practices and food quality in the coming years.
2 The Funding Rounds
Financing Raised by AGRIVI DOO ZA PROIZVODNJU, TRGOVINU I USLUGE
Series A Funding (2020)
AGRIVI secured a €4 million (approximately $4.8 million) Series A funding round in November 2020. The round was led by South Central Ventures, the European Investment Fund, and the Croatian Bank for Reconstruction and Development. Additional investors included Fil Rouge Capital and AgriTech Hub. This funding aimed to support AGRIVI’s expansion in key European markets and the United States.
EIC Accelerator Funding (Post-October 2021 Cut-off)
AGRIVI applied to the EIC Accelerator on October 6, 2021, successfully passing Step 2 and winning at Step 3 interview. While specific amounts awarded per company are not publicly detailed for this cohort, average financing per awardee from this period is approximately €5.45 million—typically structured as blended finance combining grants (up to €2.5M) with equity investments via the EIC Fund. Most companies receive their grant portion within three months of selection; equity investments are managed according to urgency.
Funding Rounds: Timing & Amounts
| Round | Date | Amount | Investors |
|---|---|---|---|
| Series A | November 2020 | €4 million ($4.8M) | South Central Ventures, European Investment Fund, HBOR, Fil Rouge Capital, AgriTech Hub |
| EIC Accelerator | Late-2021/Early-2022 | Approximate average: €5.45 million (blended finance grant + equity) | European Innovation Council (EIC), EIC Fund |
Exact amount for AGRIVI undisclosed; industry averages apply based on public data from that round.
Investor Information
The following investors have been publicly disclosed as participating in AGRIVI’s major rounds:
- South Central Ventures: Lead investor since initial investment in 2016; also led Series A.
- European Investment Fund: Participated directly in Series A.
- Croatian Bank for Reconstruction and Development (HBOR): Co-investor supporting national innovation.
- Fil Rouge Capital & AgriTech Hub: Further participation in growth rounds.
- EIC Fund/European Innovation Council: Provided non-dilutive grants plus potential equity via blended finance after October 2021 application success.
Company Valuations
No public information exists detailing precise post-money or pre-money valuations for AGRIVI related to either its Series A or subsequent EIC Accelerator funding rounds.
Exit Events: IPOs or Acquisitions
As of April 24, 2025:
- There is no record of an IPO.
- No buyout or acquisition event involving AGRIVI has been reported.
AGRIVI remains an independent company focused on expanding its global presence through farm management software solutions.
Sources
- Impact Tech: Agrivi company information
- Agrivi secures EUR€4m for further expansion
- Farm software startup Agrivi raises $4.8m
- EIC Accelerator – official results announcement Feb '25
- 15 German startups selected… includes details on overall funding sizes/ranges per winner
3 The Press Releases
AGRIVI DOO ZA PROIZVODNJU, TRGOVINU I USLUGE: Insights Since EIC Accelerator Funding
AGRIVI DOO ZA PROIZVODNJU, TRGOVINU I USLUGE, a Croatian company, successfully secured funding through the EIC Accelerator in October 2021. Since then, AGRIVI has been part of a prestigious group of innovative companies supported by the European Innovation Council (EIC). Here is an overview of the company and its developments:
Background
AGRIVI is recognized for its contributions to the agricultural technology (AgTech) sector. AgTech has seen significant growth with advancements in computer-implemented innovations, such as digital twins, AI, and IoT sensors, aimed at enhancing farming efficiency and sustainability.
Technology Advancements
While specific technology advancements by AGRIVI since the funding are not detailed in the available sources, the broader AgTech sector has seen substantial innovation. Companies are increasingly leveraging data analytics and AI to improve crop yields and optimize farming processes. This involves integrating software platforms with hardware like sensors to achieve tangible outcomes in farming.
Partnerships and Updates
No specific partnerships or updates are mentioned in the available sources directly related to AGRIVI. However, the EIC Accelerator's focus on supporting deep tech companies suggests that AGRIVI's involvement likely aligns with enhancing its technological capabilities and market presence.
Patents
There is no specific information on AGRIVI's patent activities in the available sources. However, patent considerations in AgriTech involve focusing on how software and data analytics solutions solve technical problems in farming, often by integrating with physical devices.
Press Releases and Social Media
AGRIVI's website and social media channels do not provide specific press releases or updates related to the EIC Accelerator funding. Typically, companies like AGRIVI might share such information on their platforms, but it is not available in the provided sources.
Conclusion
Since receiving the EIC Accelerator funding in October 2021, AGRIVI DOO ZA PROIZVODNJU, TRGOVINU I USLUGE has been part of a select group of innovative companies. While specific details about its projects, partnerships, or technological advancements since then are not available, the company operates in a dynamic AgTech environment marked by significant innovation and growth.
Sources
- EIC Accelerator winners and success rate (October 2021 call)
- Pixel perfect pastures: Patents in computer-implemented agriculture
- AgriTech Innovations: Patent Considerations for Smart Farming
4 The Technology Advancements
Current Capabilities and Advancements of AGRIVI DOO ZA PROIZVODNJU, TRGOVINU I USLUGE
AGRIVI, a Croatian company specializing in digital agriculture solutions, has significantly enhanced its capabilities since receiving the EIC Accelerator funding in October 2021. The company is renowned for its comprehensive suite of AI and data-driven tools designed to support farmers, agribusiness companies, and food retail chains across the agricultural value chain.
Current Capabilities
- AI-Driven Solutions: AGRIVI offers an innovative AI-advisory platform that supports agrifood companies in engaging with farmers through personalized advice on optimal farming practices. This platform is accessible via popular messaging apps like WhatsApp, making it user-friendly for a wide range of farmers.
- Farm Management Software: The company's flagship product, AGRIVI 360, is a leading farm management software that provides real-time agronomic and economic insights to farmers. This software helps in maximizing productivity and profitability while ensuring sustainable agricultural practices.
- Food Traceability: AGRIVI also offers a digital solution for complete food production traceability, enabling food and retail companies to provide transparent insights into their products' lifecycle from seed to shelf.
Advancements Since EIC Funding
Following the EIC Accelerator funding, AGRIVI has made notable advancements in its technology and market presence:
- Introduction of AGRIVI Ed: This is an AI-based product designed to provide expert advice on seed selection, crop protection, fertilizers, and regenerative practices. AGRIVI Ed is accessible on WhatsApp and supports multiple languages, making it accessible to a broader audience of farmers.
- Partnerships and Market Demonstration: AGRIVI has partnered with governments and large companies to offer its AI Advisor to farmers at no cost, aiming to democratize access to advanced agricultural knowledge. For example, its collaboration with the Barbados Ministry of Agriculture has made the AI Advisor available nationwide to support local farmers.
- Funding for AI-Driven Agronomic Adviser: The EU funding was specifically used to develop an AI-driven agronomic adviser, which helps farmers meet crop protection and food safety compliance. This adviser provides real-time guidance on detecting pests, recommending crop protection products, and determining safe harvest times.
New Features and Demonstrations
AGRIVI has continuously updated its technology to improve user experience and effectiveness:
- Improved Accessibility: The company has focused on making its AI solutions accessible to small and medium-sized farms, which represent a significant portion of global agriculture. This includes integrating its services with widely used communication platforms and offering support in multiple languages.
- Market Demonstrations: Through partnerships and collaborations, AGRIVI has successfully demonstrated its technology in various markets. The Barbados initiative is a notable example where the AI Advisor is being used to boost sugarcane yields and support farmers with best practices.
Patents and Scientific Studies
There is no specific information available about new patents filed or scientific studies published by AGRIVI since receiving the EIC funding. However, the company's commitment to innovation and its comprehensive digital solutions suggest ongoing research and development efforts.
Sources
- AGRIVI: Global Digital Agriculture Solutions
- IoT in Agriculture to Reach €26 Billion by 2028
- Gen AI for Small Farms Can Significantly Boost Production of Major Commodities
- Croatian AGRIVI Introduces AI to Agriculture
- AGRIVI Secures 1.15M EUR Funding From EU Commission
5 The Partnerships and Customers
AGRIVI's Strategic Partnerships and Market Positioning Post-EIC Accelerator Funding Since securing EIC Accelerator funding in October 2021, AGRIVI has focused on expanding its influence in digital agriculture through collaborations with enterprise clients, agribusinesses, and global food producers. While specific new partners or customers post-2021 are not explicitly named in available sources, the company’s website highlights engagements with food manufacturers, retail chains, and agricultural input providers. For example, Nestlé is cited as a user of AGRIVI’s farm management platform to achieve sustainability goals, though it is unclear if this partnership was formalized post-2021.Key Relationships and Technology Integration
AGRIVI’s partnerships typically involve:- Enterprise Farming Holdings: Adoption of its AI-driven farm management software for data-driven decision-making.
- Food & Beverage Companies: Implementation of traceability solutions (e.g., QR code systems) to ensure supply chain transparency from “seed to shelf”.
- Agricultural Input Manufacturers: Integration of AGRIVI Connect for IoT interoperability, enabling real-time data synchronization from machinery and sensors.
Market Positioning Through Collaboration
By embedding its technology across the agrifood value chain, AGRIVI positions itself as a leader in sustainable and precision agriculture. Its focus on AI-powered advisories (via WhatsApp/Viber) enhances farmer engagement for input suppliers, while traceability tools cater to consumer demand for ethical sourcing—critical for retail chains marketing premium products.Scaling Impact via Technological Synergies
Collaborations enable advancements such as:- Interoperability: Seamless integration with weather stations, soil sensors, and ERP systems through AGRIVI Connect.
- AI-Driven Insights: Custom advisory services that improve crop yields while reducing resource waste. These innovations align with global AgTech trends emphasizing IoT scalability (e.g., precision irrigation) and autonomous farming machinery reliant on low-latency connectivity.
While direct references to post-EIC funding deals are limited publicly, AGRIVI’s product ecosystem suggests ongoing alignment with multinational agribusinesses prioritizing sustainability—a strategic fit given the EU’s Farm-to-Fork objectives.
Sources
-Agrivi Blog: Technologies Changing Agriculture
-Agrivi Blog: Modern Farming Sustainability
-Unreasonable Impact Article
-Agrivi Official Website
-McKinsey Report on Agricultural Connectivity
6 The Hiring and Company Growth
Overview of AGRIVI d.o.o.
AGRIVI, a Croatian-based company, has been a leading force in the digital agriculture sector, providing comprehensive digital solutions for the entire agri-food value chain. Since receiving the EIC Accelerator funding in October 2021, AGRIVI has continued to innovate and expand its offerings.
Team Size and Growth
As of March 2025, AGRIVI has approximately 37 employees across four continents, including Europe, Asia, and Africa. This reflects a modest growth from previous periods but highlights the company's strategic focus on maintaining a lean yet effective team structure.
Hiring and Team Expansion
While specific hiring updates are not detailed in recent reports, AGRIVI's ongoing innovation efforts suggest continued team growth. The company's expansion into new markets and enhancement of its core software platforms indicate a need for skilled professionals in areas like software development, agronomy, and data analysis.
Key Positions and Management Changes
No major changes in management or founding team have been reported since the EIC Accelerator funding. However, AGRIVI's strategic focus on digital transformation and precision agriculture suggests that key hires may include positions related to AI development, agronomic expertise, and software engineering.
Impact of New Team Members
New team members are crucial for AGRIVI's future growth, enabling the company to scale its operations and enhance its digital agriculture solutions. These additions help AGRIVI to develop more sophisticated data-driven tools and expand its market presence across the agri-food sector.
Recent Developments and Growth
In 2023, AGRIVI celebrated ten years of innovation, marking significant business growth and technological advancements. The company introduced several key features, including a fertigation management module and an AI-driven spray advisor, which demonstrate its commitment to sustainable and efficient farming practices. These developments underscore AGRIVI's strategic growth trajectory, positioning it as a leader in the global AgTech industry.
Future Plans
Future plans for AGRIVI involve further expansion of its digital solutions to support a more sustainable and efficient food production system. The company's vision to positively impact a billion people through digital agriculture solutions highlights its ambitious growth strategy and commitment to innovation in the sector.
Sources
Farm Management Software Market Size & Share 2025-2030 AGRIVI: Global Digital Agriculture Solutions Agrivi d.o.o. | UN Global Compact Farm Management Software Market Expansion: A Technavio Perspective AGRIVI Company Overview, Contact Details & Competitors - LeadIQ7 The Media Features and Publications
AGRIVI DOO ZA PROIZVODNJU, TRGOVINU I USLUGE: Overview and Activities Since EIC Accelerator Funding
AGRIVI DOO ZA PROIZVODNJU, TRGOVINU I USLUGE, a Croatian company, received the EIC Accelerator funding on October 6, 2021. Since then, the company has continued to make significant strides in the digital agriculture sector.
Media Features and Publications
AGRIVI has been featured in various publications for its innovative farm management software and AI solutions. The company's digital agriculture solutions support all stakeholders in the agrifood value chain, from enterprise farming holdings to food and beverage companies and retail chains. AGRIVI's work has been highlighted for empowering farmers with data-driven insights, enhancing sustainability, and increasing productivity worldwide.Content from Publications
Publications often emphasize AGRIVI's role in revolutionizing farming practices through its farm management platform. This platform provides real-time and precise agricultural data monitoring, which has helped farmers increase their profitability by up to 300% in some cases. Additionally, the company's AI-powered advisors are recognized for their ability to optimize sales performance and build stronger relationships with farmers.Podcasts and Interviews
Matija Zulj, the founder and CEO of AGRIVI, has appeared in podcasts discussing the company's AI solutions for agriculture. In one notable episode, he explained how AGRIVI's AI tools help farmers make better decisions, improving crop yields and income while addressing global food insecurity.Conference and Fair Participations
While specific details about AGRIVI's participation in conferences and fairs are not readily available, the company's influence in the agricultural technology sector suggests it likely engages in such events to network and showcase its innovations.Involvement in Events
AGRIVI's partnership with other companies, such as ReddAgro, demonstrates its involvement in events and collaborations aimed at advancing agricultural technology. This partnership focuses on bringing cutting-edge technologies to the Middle East, enhancing farming practices, and driving sustainability.Recent Developments
Since receiving the EIC Accelerator funding, AGRIVI has continued to expand its global reach, serving customers in over 150 countries. The company's mission to make agriculture more efficient, sustainable, and attractive to future generations remains a driving force behind its innovations.Sources
- AGRIVI Newsroom
- AGRIVI: Global Digital Agriculture Solutions
- AGRIVI Media Kit
- EIC Accelerator Beneficiaries - Rasph
- D8.5 – Data Management Handling Plan
- Best Farm Management Software by Agrivi - Forward Fooding
- AGRIVI puts AI to work on farms worldwide - Apple Podcasts
- AGRIVI Partners Up with ReddAgro
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